How to do ASO (App Store Optimization) in 2020?

Hello Friends, Today we are going to discuss How to do ASO as well as also know the importance of ASO. And also discuss a few major factors of App Store Optimization, which help your application to get a higher rank on the App Store and download more and more times.

What is App Store Optimization(ASO)?

I hope you know about the SEO Search Engine Optimization, similarly, Like SEO, it has ASO, i.e. App Store Optimization where Search engine optimization is for our website and ASO is for our apps. App Store Optimization means optimizing our apps for users to be more visible on the App Store.

The primary purpose of optimizing your application is to get a higher ranking on the app store. For example, you created an app on photo editing or video editing, and you want to rank your app higher on play store, so for that, you need to optimize your app. And all things are done with ASO App store optimization.

Now let's discuss a few important factors of ASO:

1. Title

Having a descriptive Title for your app is the essential part of the ASO. Because the way you take a title or name for your app is more convenient if you describe a little bit about your app in the title and the chances of downloading your app are higher.

The length of the title must be less than or equal to 50 characters. Don't forget to add the keyword and Brand name in your title. Because branding your app is the perfect way to increase your business and ranking of your app in the app store.

In the title, always try to use the power words like Top, Best, latest, year, etc. Using this word may increase your CTR and rank higher on the App store in comparison to other apps. So the title is a very crucial part of the ASO, therefore you can take as much time as you need in choosing a title or name for your app.

2. Short Description

Adding a short description can attract users to download your app. The short description length is not more than 80 characters. Try to add keywords in the short description so the ranking will be increased, and your app's download also increases. You can see a short description when you tap on an app for the first time, and after the screenshots, a small paragraph is a short description.

3. Description

When we talk about the description, it is the most important factor in the ASO, because it can give you more searches and conversion. By adding description, you provide all the information related to your app to the users and crawlers both.

Try to use more keywords combinations as much as possible, because the description is the only way that google play store crawlers crawl your apps. This is why the usage of your main keywords in the first paragraph and the last few lines is more important.

Use as many keywords as possible but be aware that the length of the description is not more than 4000 characters. And use the most important keyword of your app a few times more.

4. Icon

Using a beautiful, attractive icon that reflects your main app purpose may increase your CTR and conversion rate because the icon is the first impression of your app and you all know that the first impression is last. This is the reason why icons are more important.

You need a high-resolution image to use for an icon, and the requirements of the google's icon are the size of the image is not more than 1 MB, The dimension is 512 px by 512 Px, and the format of the image is PNG.

5. Add a Video

Adding a video also helps you to get more downloads of your app. If you have a youtube channel then just post a video on it and embed that video in the google play store when you deploy your apps with the screenshots. To add a video paste the link of your youtube video in the promo video section when listing.

6. Screenshots

Screenshots play an essential role in showing your app's look from inside to the users, and the chances of conversion are also increased. Screenshots are the one more graphics element in the listing of your app in the play store or app store.

You can add a maximum of eight screenshots per app and a minimum of 2 screenshots. The dimension of each screenshots is 320px to 3840px. Always try to show your best features on the first two screenshots.

I hope now you have at least a basic idea about How to do ASO App Store Optimization. But still, if you have any confusion about ASO or you want to hire an agency to do ASO(App store optimization) on your app, then you can contact Nowlify. Thank you...

Source: https://steemit.com/appstoreoptimization/@techpulzz/how-to-do-aso-app-store-optimization-in-2020